SEO Software for Agencies: Top 11 SEO Platforms for Agencies

SEO Software for Agencies: Top 11 SEO Platforms for Agencies

Are you running an agency and looking for the best SEO software? You’re in the right place.

We’ve been using a plethora of SEO tools over the past 10 years. Some of them are extremely useful and most of them are useless.

When it comes to selecting any SEO software or toolkit, “data” matters a lot (be it backlinks, content or keywords). That’s why it’s essential to invest your time and money into only those tools that are already loved by thousands of others.

So in this post, we’ve handpicked a list of 11 of the best SEO software tools for agencies. They are not only worth your money but offer excellent value. Are you ready to find them out? Let’s dive in.

Table of Contents

SEO Software for Agencies

1. SEMrush

Hands down, SEMrush is the best SEO software suite for SEO agencies. It gives you access to over 40 SEO tools ranging from traffic analytics to keyword magic tool to backlink analysis, site audits and so on. So yes, you’ll be getting access to most of the SEO agency tools under one roof.

It’s also the same SEO toolkit we’ve been using at BloggersPassion for more than FIVE years now and it’s used by more than 6 million people worldwide.

Here’s how its interface looks like;

SEMrush tool interface

As you can see above, you can easily discover all the key metrics from domain analytics to organic traffic to site audits at one place.

Features: Here are some of the incredible features you get with SEMrush all in one SEO toolkit.

  • Site Audit
  • Backlink Analysis
  • Organic Research
  • Position Tracking
  • Link Building Tool
  • On Page SEO Checker
  • Traffic Analytics

Pros:

  • You can perform site audits to find and fix all the SEO related issues in your site
  • You can estimate traffic (including organic and paid) of any domain
  • Helps you with backlink analysis to find backlink sources of any site
  • Its keyword tool is amazing as it gives access to estimated search volume, historical volume trends, keyword difficulty, CPC and so on
  • Offers you a 30-day free trial with the Pro plan and a 14-day free trial with the Guru plan
  • Provides you white label reports (with their Business plan)

Cons:

  • There’s a huge learning curve as SEMrush offers more than 40 tools under one roof

If you are looking for more information, you can check out our SEMrush review.

SEMrush Pricing: SEMrush offers the following pricing packages. You should try their Pro version FREE for 30 days to see if it’s a right fit for your business or not.

1. Pro plan from SEMrush: This is the starter plan from SEMrush which is great for beginners and it costs you $99.95 per month ($83.28 per month when billed annually).

With the Pro plan, you will get up to 10K results per report, upto 3000 reports per day, create up to 5 projects, track up to 500 keywords, up to 100K pages to crawl, up to 50 profiles for monitoring and 10 profiles for posting along with 5 scheduled PDF reports.

2. Guru plan from SEMrush: This plan is best for small businesses which costs you $199.95 per month ($166.62 per month when billed annually).

With the Guru plan, you will get up to 30K results per report, upto 5000 reports per day, create up to 50 projects, track up to 1500 keywords, up to 300K pages to crawl, up to 100 profiles for monitoring.

You’ll also get Historical data and 30 profiles for posting along with 20 scheduled PDF reports with this plan.

3. Business plan from SEMrush: This plan is best for agencies which costs you $399.95 per month ($333.28 per month when billed annually).

With the Business plan, you will get up to 50K results per report, upto 10,000 reports per day, create up to 200 projects, track up to 5000 keywords, up to 1 million pages to crawl, up to 300 profiles for monitoring and 50 profiles for posting along with 50 scheduled PDF reports.

You’ll also get Historical data, White label PDF reports with this plan.

Apart from the above plans, if you need a custom solution with higher limits for your business, you can try their Enterprise plan and you need to contact their support team to discuss the custom pricing plans for your needs.

Try SEMrush FREE for 30 days (worth $99.95)

2. Ahrefs

When Ahrefs was launched, it was providing only “Site Explorer” to perform backlink analysis and now it added so many other awesome SEO tools ranging from keyword research to content explorer, rank tracker, site audit and so on.

Thousands of SEO agencies rely upon Ahrefs for keyword research and competitor analysis.

Here’s how the Ahrefs interface looks like;

Ahrefs tool interface

As you can see above, Ahrefs interface is extremely easy to use and elegant and you can find everything from one place.

Features: Here’s a list of some of the features you get with Ahrefs SEO toolkit.

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Batch Analysis
  • Domain Comparison
  • Link Intersect
  • Rank Tracker
  • Content Explorer

Pros:

  • Ahrefs is known to provide extremely useful keyword data such as keyword ideas, monthly volume, CPC value etc.
  • You can find keywords across various platforms including Amazon, Google, YouTube and so on
  • It has a huge backlink index which can be helpful for finding link opportunities
  • Helps you find top performing content in any niche
  • You can perform in-depth competitor analysis

Cons:

  • Site Audit feature is inadequate when compared to SEMrush and Ahrefs doesn’t offer white label reports as SEMrush does

Read: SEMrush vs Ahrefs: Which is the Best SEO Tool?

Ahrefs Pricing: Ahrefs has the following four pricing packages.

1. Lite plan from Ahrefs: This is the basic plan which costs you $99 per month ($82 per month when billed annually). It gives you access to 1 user, up to 5 projects to create, track 500 keywords, perform 10k site crawls per month and 25K rows per month for batch analysis.

2. Standard plan from Ahrefs: This plan costs you $179 per month ($149 per month when billed annually). It gives you access to 1 user, up to 10 projects to create, track 1500 keywords, perform 500k site crawls per month and 100K rows per month for batch analysis.

3. Advanced plan from Ahrefs: This plan costs you $399 per month ($332 per month when billed annually). It gives you access to 3 users, up to 25 projects to create, track 5K keywords, perform 1.25 million site crawls per month and 400K rows per month for batch analysis.

4. Agency plan from Ahrefs: This is extremely useful for SEO software agencies which costs you $999 per month ($832 per month when billed annually). It gives you access to 5 users, up to 100 projects to create, track 10k keywords, perform 2.5 million site crawls per month and 1 million rows per month for batch analysis.

Try Ahrefs 7 days trial for $7

3. Moz Pro

You’ve likely heard of Moz because they are in the SEO industry for more than 15 years. If you want to track your site’s metrics, links, keyword rankings along with location-based rankings, Moz Pro is for you. Moz Pro offers you almost all the SEO agency tools you need.

Here’s how the interface of Moz Pro looks like;

Moz pro tool interface

As you can see above, you can see search visibility of your website at a glance along with other tools in the sidebar of the tool’s dashboard.

Features: Here are the features of Moz Pro.

  • Link Explorer (formerly known as Open Site Explorer) for backlink analysis
  • Keyword Explorer
  • Moz Local
  • Rank Tracking
  • Site Audits
  • SEO insights & reporting

Pros:

  • Offers you industry-leading domain metrics such as DA (Domain Authority) and PA (Page Authority) to easily analyze a domain or web page’s authority
  • Moz Local helps you manage your site’s local presence where you can easily check in on your online listings in various platforms such as Yelp, GMB etc
  • Moz has an excellent SEO community
  • It has one of the best link indexes by far

Cons:

  • Moz Pro is not equipped with as many tools when compared to its alternatives especially like SEMrush

Read: Moz vs SEMrush: Which is the Better SEO Tool?
Read: How to Improve Domain Authority of Your Website in 2020

Moz Pro Pricing: Moz Pro is available in the following 4 options.

1. Standard plan from Moz Pro: This is the starter plan from Moz which costs you $99 per month ($79 per month when billed annually). You can create up to 3 campaigns, track up to 300 keywords, perform 150 keyword queries and 5k backlink queries per month and 1 user can access their account.

2. Medium plan from Moz Pro: This plan costs you $149 per month ($119 per month when billed annually). You can create up to 10 campaigns, track up to 800 keywords, perform 5k keyword queries and 20k backlink queries per month and 1 user can access their account.

3. Large plan from Moz Pro: This costs you $249 per month ($199 per month when billed annually). You can create up to 25 campaigns, track up to 1900 keywords, perform 15k keyword queries and 70k backlink queries per month and 3 users can access their account.

4. Premium plan from Moz Pro: This is suitable for SEO agencies which costs you $599 per month ($479 per month when billed annually). You can create up to 50 campaigns, track up to 4500 keywords, perform 30k keyword queries and 100k backlink queries per month and 5 users can access their account.

Try Moz Pro 30 Day Free Trial

4. Serpstat

Serpstat is an all-in-one SEO platform for professionals and agencies which helps you with backlink analysis, keyword research, competitor analysis etc. If you’re looking for the most comprehensive SEO agency software, Serpstat is definitely for you.

Here’s how its interface looks like;

interface of serpstat tool

As you can see above, from Domain Analysis to Keyword Research to Site Audit,  you can find everything at one place and you can also import anything you want effortlessly.

Features: Here are the features of Serpstat SEO tool.

  • Keyword Research
  • Competitor Research
  • Rank Tracking
  • On-Page Site Audit
  • Reports
  • Backlink Analysis
  • Search Analytics
  • Content Ideas

Pros:

  • Serpstat pricing plans are affordable when compared to other SEO software suites like SEMrush or Ahrefs
  • Provides you white label reports (with their Enterprise plan) so you can easily create fully customizable reports that include your logo and brand
  • Find duplicate content and fix all the meta description issues with ease (using their on-page audit tool)
  • Helps you monitor you and your competitors page rankings daily
  • Perform batch analysis of up to 200 domains

Cons:

  • The keyword research and backlink tool data of Serpstat is NOT as extensive as SEMrush or Ahrefs

Read: SEMrush vs Serpstat: An Honest Comparison of Leading SEO Tools
Read: Serpstat Promo Code: 7 Days Free Trial Plus 20% OFF All Plans

Serpstat Pricing: Serpstat offers you the following pricing packages.

1. Lite plan from Serpstat: This is the cheapest plan from Serpstat which costs you $69 per month ($55 per month when billed annually). Here’s what you’ll get with this plan.

  • 4000 keyword queries per day
  • 500 backlink queries per day
  • Access to Search Analytics API
  • Access to Backlinks API
  • 100K API credits per month
  • Create up to 10 projects to track, analyze and audit
  • 15K keyword position checks per month
  • Up to 150K pages to audit per month
  • Only 1 user can access the tool
  • Access to online chat support

2. Standard plan from Serpstat: This plan costs you $149 per month ($119 per month when billed annually) and gives you the following limits.

  • 5000 keyword queries per day
  • 1000 backlink queries per day
  • Access to Search Analytics API
  • Access to Backlinks API
  • 500K API credits per month
  • Create up to 50 projects to track, analyze and audit
  • 60K keyword position checks per month
  • Up to 400K pages to audit per month
  • Up to 3 users can access the tool
  • Access to online chat support

3. Advanced plan from Serpstat: This plan costs you $299 per month ($239 per month when billed annually) and gives you the following limits.

  • 8000 keyword queries per day
  • 1500 backlink queries per day
  • Access to Search Analytics API
  • Access to Backlinks API
  • 1 million API credits per month
  • Create up to 75 projects to track, analyze and audit
  • 150K keyword position checks per month
  • Up to 1.25 million pages to audit per month
  • Up to 5 users can access the tool
  • Access to online chat support
  • Access to phone support

4. Enterprise plan from Serpstat: This plan is really suitable for agencies and it costs you $499 per month ($399 per month when billed annually) and gives you the following limits.

  • 12,000 keyword queries per day
  • 2000 backlink queries per day
  • Access to Search Analytics API
  • Access to Backlinks API
  • 2 million API credits per month
  • Create up to 100 projects to track, analyze and audit
  • 300K keyword position checks per month
  • Up to 2.5 million pages to audit per month
  • Up to 7 users can access the tool
  • Access to online chat support
  • Access to phone support
  • White label reports

Try Serpstat Free for 7 Days Now

5. Mangools SEO Tools

Mangools offers you a combination of five incredible SEO tools namely KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler.

Here’s how the interface of KWFinder (which is one of the key features of Mangools) looks like;

mangools interface

As you can see above, it offers everything from keyword metrics to SERP overview at one place. But you’ll need to visit the other tools corresponding pages to be able to use them.

Features: Here are some of the juicy SEO features you get with Mangools tools.

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner
  • SiteProfiler

Pros:

  • Excellent tool for long-tail keyword research and gives access to keyword trend charts
  • Easy to use interface and not much learning curve
  • Discover link opportunities easily
  • See SERP results for any location
  • Excellent value for money

Cons:

  • Not entirely an SEO suite as it lacks many features like site audits, competitor analysis etc

Read: Mangools SEO Tools Review with 40% Discount

Mangools SEO Pricing: Mangools offers you the following 3 pricing plans.

1. Mangools Basic: This is the basic plan from Mangools and it costs you $49 per month ($29.90 per month when billed annually) and here’s what you’ll get.

  • 100 keyword lookups per 24 hours
  • 200 Related keywords per search
  • 25 competitor keywords per search
  • 100 SERP lookups per 24 hours
  • 200 Tracked keywords daily
  • 2000 Backlinks rows per 24 hours
  • 20 site lookups per 24 hours

2. Mangools Premium: This plan costs you $69 per month ($39.90 per month when billed annually) and you’ll get the following features.

  • 500 keyword lookups per 24 hours
  • 700 Related keywords per search
  • Unlimited competitor keywords per search
  • 500 SERP lookups per 24 hours
  • 700 Tracked keywords daily
  • 7000 Backlinks rows per 24 hours
  • 70 site lookups per 24 hours
  • 3 simultaneous logins

3. Mangools Agency: This is exclusively for SEO software agencies which costs you $129 per month ($79.90 per month when billed annually). You’ll get the following features.

  • 1200 keyword lookups per 24 hours
  • 700 Related keywords per search
  • Unlimited competitor keywords per search
  • 1200 SERP lookups per 24 hours
  • 1500 Tracked keywords daily
  • 15000 Backlinks rows per 24 hours
  • 150 site lookups per 24 hours
  • 10 simultaneous logins

Try Mangools Tools FREE for 10 Days

6. Majestic SEO

Majestic offers you a backlink checker and link building toolkit and it has the biggest backlink index of over NINE trillion links.

Here’s how the interface of Majestic looks like;

interface of Majestic

As you can see above, you will get an in-depth data of backlinks of any domain in the world using Majestic.

Features: Here are the features of Majestic SEO.

  • Fresh Index
  • Site Explorer
  • Keyword Generator
  • Link Context
  • Custom Reports
  • Compare Sites
  • Flow Metrics History
  • Search Explorer
  • Rank Tracker (via Google Search Console)

Pros:

  • Find link opportunities by looking at your competitor sites
  • Discover mutual links between any two sites
  • You can upload up to 1 million websites at once to find key metrics
  • Majestic has probably the biggest History Index which has over 9 trillion URLs in their databases

Cons:

  • Mostly useful for link research and finding backlink opportunities but it doesn’t offer a full suite of SEO tools

Majestic SEO Pricing: Majestic SEO offers you the following 3 pricing packages.

1. Lite plan from Majestic SEO: This is the basic plan from Majestic SEO which costs you $49.99 per month ($41.67 per month when billed annually) and you’ll get the following features.

  • Max. analyzable backlinks: 1 Million
  • 200,000 Retrieval Units
  • 5,000 Index Item Units
  • 60 report units
  • 5K Site Explorer Data Rows
  • 5,000 Analysis Depth

2. Pro plan from Majestic SEO: This plan costs you $99.99 per month ($83.33 per month when billed annually) and provides you the following list of features.

  • Max. analyzable backlinks: 20 Million
  • 5 million Retrieval Units
  • 125K Index Item Units
  • 300 report units
  • 15K Site Explorer Data Rows
  • 15,000 Analysis Depth
  • Historic Index
  • Raw Data Exports
  • Custom Reports

3. API plan from Majestic SEO: This plan gives you API access and costs you $399.99 per month ($333.33 per month when billed annually). You’ll get the following limits.

  • Max. analyzable backlinks: 100 Million
  • 20 million Retrieval Units
  • 500K Index Item Units
  • 950 report units
  • 30K Site Explorer Data Rows
  • 30,000 Analysis Depth
  • Historic Index
  • Raw Data Exports
  • Custom Reports
  • Custom Monthly Data
  • Create OpenApps

Try Majestic Today

7. cognitiveSEO

cognitiveSEO is an essential

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